Corporate Philosophy
Specialist for IT Security
We do what we know best: GeNUA is specialized on IT security and high-level support of the challenging customer. We focus on the mechanical engineering and public sector. Our goal is to be the very best. To do so, we will consistently continue to concentrate on our specialties.
In order to live up to our goals, we adhere to our corporate philosophy based on five points. In short, these are:
Customers
GeNUA is more than a mere manufacturer. We also act as a service provider. Our staff is in continuous contact with customers and knows exactly what they want. This is of particular importance for us, as this is the way to provide our customers with the best possible IT security and to gear our solutions towards these requirements. We are not interested in hit-and-run sales. Instead, we emphasize long-term customers relations.
Staff
We need highly qualified staff to develop complex solutions for continuously changing requirements. Their know-how is the basis of GeNUA's success. We offer various training opportunities and flexible working hours. In return, they must accept responsibility within our flat hierarchy. In addition, we stress the importance of the vocational training of young people - our trainee quota always exceeds 10 percent. And our promise is that even in economically difficult times we will find a better way than cut down staff!
Products
We enjoy working with advanced technologies. This field is our greatest strength, and we prefer to market products we are convinced of. When developing our products, we strive to break new ground to find better solutions. To achieve this, we are willing to take the time we need to find a different and better way. Thus, GeNUA can offer unique products with useful features.
Finances
Independence is important for us, as we want to determine the firm's development ourselves. Thus, an IPO is out of the question for us, as we then would be subject to the short-term interests of others. GeNUA is managed by the three founders, who are the exclusive owners of the company. We prefer to reinvest our yields in order to grow under our own direction.
Strategy
All the points above form our strategy: GeNUA emphasizes long-term concepts and action. We also are ready to swim against the prevailing current if we see a future benefit in it. All in all, we want to focus on our further development as specialists for IT security, and continue our independent growth. We explicitly do not strive for the position of a global player.